Bus Advertising
Bus advertising is a cost-effective way to reach millions across the UK, with over 48 million people seeing bus ads each week and 2.2 billion journeys made in London annually. From side panels to full wraps, buses offer high-impact visibility, long viewing times, and strong recall — with 70% of people remembering wrapped buses. Mobile, flexible, and scalable, bus campaigns can target local areas or go nationwide, giving your brand bold, unmissable exposure on the move.
Details
- Cost-effective means of out-of-home (OOH) advertising — you can reach wide audiences across the UK on a relatively modest budget.
- Large scale reach: for example, 48 million people reportedly reached weekly via bus advertising; and in London alone, 2.2 billion bus trips per year.
- Strong recall and exposure: over 70% of respondents recall seeing a wrapped bus within the last three months; and 85% of London commuters prefer buses with advertising.
- High dwell-time opportunities: passengers or motorists see the bus advert for extended periods (for example when waiting or following the bus), improving recognition.
- Mobility of the medium: buses travel through many locations (cities, towns, rural), passing motorists, pedestrians and passengers — so your message is “out there” moving.
- Flexible targeting & scale: you can tailor campaigns geographically (local town up to national), by format, audience type (pedestrians, commuters, motorists) and budget.
- Variety of formats: includes bus sides, bus rears, full wraps, interior panels, bus-stop/shelter adverts — letting you choose the creative size and visibility you need.
- Increased creative scope: large formats and wraps allow bold artwork and big messaging; many formats allow you to “shout even louder”.
See How Leading Brands Use Bus Advertising to Get Noticed
Retail Sector
Bus advertising fits seamlessly into daily life, making it ideal for retail and service campaigns. With versatile formats — from bus stops to full bus sides — you can share your message locally or across the UK with ease.
Public Sector
Whether it’s local awareness or national outreach, major organisations — from the Police to the NHS — rely on bus advertising to engage communities every day. With powerful reach across towns, cities, and regions, this is OOH advertising that connects directly with the public wherever they are.
Education Sector
For schools, colleges, and universities, bus stop advertising is a smart way to attract students and staff alike. With extensive operator networks across the UK, you can reach people in key local areas or expand your campaign to nearby towns and cities for greater visibility.
Take Your Brand Further with Bus Advertising
Big dwell times
Few formats keep eyes on your brand longer than buses. With extended viewing time and constant visibility to passengers, drivers, and pedestrians alike, bus advertising delivers unmatched awareness and recall.
Niche Targeting
Bus advertising works hard wherever your audience is — on the road, at the stop, or on foot. With flexible targeting, you can choose exactly where and how your message appears to capture maximum attention.
Hard Working
Nothing travels farther for your brand than bus advertising. With every route covering miles of busy streets and long hours on the road, your message achieves huge reach and visibility — all at a cost-effective rate.